Adventure Branding
Design | Layouts | Concepts
Photography | Illustration
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BRIEF Concept, branding & execution of a new trail-running Magazine in Australia.
OUTCOME After 2 years of work, an entire off-road running movement took off. Trail Run became the leading Publication in its category, and the Magazine Designs were showcased internationally by Communication Arts. -
BRIEF Create a New off-Road Running series in Australia for our Sponsor Salomon.
OUTCOME We created an illustrated campaign of the slogan 'Bitumen is Boring' which went Viral amongst runners, encouraging marathon runners to take their running off-road, in the new Trail Series.